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Services |
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SERVICES
Below is a list of the primary services offered by Bordercross
Communications. We're here to empower you -- not force a dependent relationship.
After all, you know your organization or business best. But we bring you
the strategies, connections and tools you need to put your own knowledge
and experience to work. We are your allies and your advocates.
strategic
planning, program development, community cultural/arts development and
curriculum development
event
programming and planning
marketing,
publicity, communications and outreach strategies and plans
research,
writing and editing
workshops,
classes and public speaking
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strategic planning,
program development,
community cultural/arts development and curriculum development |
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Bordercross has helped a wide variety of clients
with their plans, programs, projects and curriculum. We particulary
good at developing strategies for reaching, educating, engaging
and empowering diverse stakeholders, We are also experts at integrating
the Internet into plans and programs. We have consulted on arts
districts in areas needing revitalization; planning for a new summer
arts institute; local and international cultural exchange, capacity
building and economic development programs; and arts/culture festivals,
events and tourism.
Highlights:
Bordercross helped develop CTCNet's acclaimed arts/technology
and youth civic engagement program Youth
Visions for Stronger Neighborhoods, which thus far has provided
grants to 15 after school programs nationwide. We wrote the detailed
curriculum for the 6-month program, which has led to impressive
outcomes in both urban and rural low-income communities. In 2005,
80 youth from seven centers (grantees) presented creative solutions
to some of the most pressing problems in their communities. The
communities responded by hosting meetings at mayors' offices, recognizing
the youth at community planning meetings, and organizing new youth
councils to ensure youth voices continue to be heard.
Bordercross planned the public outreach and participation
strategy for the revision of Washington, DC's Comprehensive
Plan, which will guide the planning of the city for the next
20 years. Arts and culture are also a new element of the revised
plan. We proposed and developed a unique public participation matrix
so that outreach strategies are customized for different publics
based on their level of awareness of the plan (What is it? How does
it affect me?), access (How do I get involved even if I do care?
Are Spanish speakers welcome?) and belief that participation will
have an impact (How do I know that my voice will even be listened
to?). The matrix was so well-received by the DC Office of Planning
that its concepts have become part of the everyday language of the
department.
As a part of the Comp Plan effort, we managed community
outreach and partnerships citywide. We also proposed and launched
a collaboration between Latino leaders and city agency staff, focusing
on strategies for building public participation of local Spanish
speakers in city planning projects.
Bordercross has also managed community involvement
on a wide variety of other, neighborhood-focused urban planning
and community development studies sponsored by the DC Office of
Planning and District Department of Transportation.
We have helped numerous organizations plan their
Web sites with a focus on making their sites accessible and usable
for target audiences and stakeholders. Bordercross Principal Ms.
Moebius proposed and taught the first- ever course in Web Site Planning
at Georgetown University's Center for Professional Development;
it was one of the most highly rated courses offered by the Center
(see testimonials).
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event programming
and planning |
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Bordercross plans, programs and produces events
ranging from festivals to public meetings to fundraisers. We also
have experience booking artists for events, performing at events,
finding sponsors, obtaining grants for events, and even creating
Web sites for events (see Baila
USA).
Highlights:
In 2005, Bordercross Principal was Director of
the 27th Annual, Washington, DC-based Adams
Morgan Day Festival, which was widely considered by attendees,
local merchants and vendors to be the best Adams Morgan Day in 12-15
years (see Testimonials).
We have also organized CTCNet's first-ever awards program for Outstanding
Community Technology Leaders, fundraisers/performances for the Latin
American Folk Institute, and both public meetings and roundtables
for agencies and organizations.
Bordercross also produces our own events, focusing on unique multicultural
and participatory events that feature a mix of folkloric and contemporary
music, dance and art (e.g., Afro-Cuban rumba and Hip Hop). In 1997,
we co-produced a symposium at Howard University on Internet Opportunities
for African Americans, focusing on the need for online content
produced by, for and about the African Diaspora.
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marketing, publicity,
communications and outreach strategies and plans |
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We help our clients reach and engage their clients, stakeholders,
audiences. Bordercross has extensive experience in marketing, communications
and outreach, including community participation and civic engagement.
We are also experts at Internet marketing and Internet-integrated
outreach, and evaluate Web sites for effectiveness.
Highlights:
As a consultant to the Gateway Community Development
Center in Maryland, we helped launch a collaboration between a local
university's performing arts center (Clarice Smith Center for the
Performing Arts), local arts organizations and the CDC in a new
arts district. We facilitated meeting between stakeholders and developed
a plan for sharing resources as part of joint marketing efforts,
with the goal of building, sustaining and sharing new audiences.
Bordercross Principal wrote the curriculum and
taught a highly rated Internet Marketing course at Georgetown University's
Center for Professional Development, and has also led workshops
on Internet marketing for the Women's Business Center and the Women's
Information Network.
She has written press releases and developed marketing
and publicity campaigns for many organizations including the Latin
American Folk Institute, EnviroFest at Chollas Park and IFE-ILE
Afro-Cuban Music and Dance Ensemble.
She designs Web sites for select smaller clients,
including Multicultural Community
Services, BlackPearl
Photography, IFE-ILE Afro-Cuban
Dance Ensemble and Ezequiel
Torres.
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research,
writing and editing |
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Bordercross Principal Ms. Moebius writes and edits a wide range
of documents for clients, including but not limited to articles,
reports, RFPs, grant proposals, handbooks, manuals, curriculum,
online and email content.
Highlights:
In 2005, Ms. Moebius wrote a grant proposal for
the Miami-based IFE-ILE Afro-Cuban Music and Dance Ensemble, for
which the organization received full funding of $25,000.
Bordercross Principal Ms. Moebius researched and
wrote the bulk of the 101-page handbook Access
to Action: Tranforming CTCs [Community
Technology Centers] Into Sites for Community Engagement.
The handbook has recently been posted online, and is based on the
findings of CTCNet's Access to Action program, which explores the
potential of community technology centers to serve as forces for
change at the community level thus not only empowering individuals,
but also acting as agents of community change.
She is an expert at writing for the Web, and has
led workshops on the topic for the U.S. Department of Justice and
The Children's Partnership.
Ms. Moebius was also the first-ever Managing Editor for PublicSpaceForum,
a site that helps DC residents participate in land use decisions.
She is the former Managing Editor of a best-selling Web site rating
guide and also wrote syndicated business and career articles while
Director of Communications for a Dotcom.
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workshops, classes
and public speaking |
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Bordercross Principal Ms. Moebius has spoken at conferences and
events throughout the U.S. She has also led conference workshops
and taught classes. She is available as a speaker on any of the
areas that Bordercross specializes in, as well as social entrepreneurship
and women entrepreneurs.
Highlights:
At CTCNet's annual conference in 2004, Ms. Moebius was a panelist
for a workshop of the "CTCs as Catalysts for Community Change"
program as well as the moderator for the closing plenary, which
focused on the need for content by, for and about underserved communities.
Ms. Moebius was also a panelist at the 2005 conference.
She developed and led popular workshops on creating and sustaining
community gathering places at the 2001 and 2002 Neighborhoods USA
Conference on Neighborhood Concerns.
She has taught classes for Georgetown University's Center for Professional
Development, the Women's Business Center, the U.S. Department of
Justice, The Children's Partnership and the Women's Information
Network.
She has also been interviewed by numerous media outlets, including
The Washington Post and CNN, and was a panelist for program
on the Digital Divide for Washington, DC's WHUT public television
station.
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